Partners at Brown-Forman and PBR reached out to me when launching their new line of FMBs from Jack Daniel's. The variety of flavors was important, so we leaned heavily on the fruit vectors and product imagery. Placed against a black background for optimal contrast, and adding in subtle water droplets to hint at the cold, refreshing taste, we were ready to build out the multi-platform assets for their campaign! See for yourself below.
JDCC x Bonnaroo Collab
What's better than something cold, refreshing, and fruity in between shows on the farm? Jack Daniel's was an obvious partner for the Tennessee-based music festival, Bonnaroo. So they tapped me to create in-store POS and social media posts for the iconic brand mashup - and it was a slam dunk!
NACS Trade Show Booth Design
The JDCC Team also needed a design for the National Association of Convenience Stores (NACS) Trade Show in Las Vegas! I designed print-ready files for an in-person tasting booth, complete with patterned interior and built-in LED screen on the exterior.
The Concepts
With the vision in place, I got to work creating a few different concepts. Building on our earlier work, I made sure to showcase the brand elements we'd defined earlier. A bright and bold exterior was our main focus, and I designed a custom wallpaper pattern for the interior tasting area as well.
The Results
After feedback and several rounds of revisions, the final design was approved and built out on the trade show floor! The JDCC Team snagged this photo of the booth being assembled before the big day! It was a huge success.
Point-of-Sale Posters
JDCC had big plans and even bigger sweepstakes, and I brought that vision to life, creating a variety of in-store posters & case cards for their nation-wide rollout.
POS Packaging Stickers
With the product already on shelves, JDCC wanted to call attention to their rebate program! The solution - a set of stickers that could be applied directly to the packaging.
The stickers needed to be bright enough to really pop against the existing black packaging. We utilized their bold brand colors and variety of flavor profiles to create these beauties. Lovely, no?
E-Comm Imagery
When JDCC landed the mega-distributors Wal-Mart, Kroger, Albertsons, and Ralphs, we set to work creating the branded thumbnails to drive sales via the retailer websites. Consumers needed to see the brand, product, and pack-size - all within a tiny square thumbnail.
Swag & Merch
What's a brand launch without custom merch to giveaway? JDCC wanted something for the game-day fans, and to hold in-person activations at sporting events! Football season (both American and European) was upon us, so we set to work adding their branding to some unique sports items. Check them out below.
