This iconic brand re-launched in 2019 with a whole new design. Warm colors and inverted lettering added energy. Scrapbook-esque cutouts really made the elements pop. And of course the iconic X that marks the spot for this classic Bay Area beer.
Social Media
Posts for Instagram announcing the re-launch of this beer to the followers of this San Francisco based brand.
Custom Branded Buttons
Lucky Lager teamed up with Haight-based apparel company Upper Playground to release a Lucky Lager-themed apparel collection with a variety of T-shirts and hats. When they needed some buttons designed, they reached out to me and we came up with these little cuties. Once printed, they were handed out at pop-up events in iconic neighborhoods of the city, including the Mission, Chinatown and North Beach.
