One of the earliest breweries in China, Tsingtao is currently the sixth largest brewer in the world! It's the top Asian imported beer, and a Global Top 500 brand with a presence in more than 100 countries. I was brought on to design some posts for their US social media channels.
Social Media
These posts for the US Instagram aimed to make the brand more accessible to US-based consumers. Their "Proud to Be Asian" campaign featured poppy vectorized bottles, celebrated Lunar new year, and illuminated followers on the proper pronunciation of the brand itself!
